Recently, I had the opportunity to contribute to Brandon Diaz‘s thoughtful article about brand building in the digital age. Check it out!
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Beyond moving merch: research helps extend customer lifecycles
“Make sure your product is better than anyone else’s.” Those words from Joe Martin, CEO of BoxyCharm, stuck with me long after his presentation to almost one hundred students gathered for the StartUp FIU meet and greet at Florida International University on November 15th.
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Mastering the art of appreciation
Perhaps the most crucial aspect of the art and science of marketing that every marketer should incorporate is the art of showing appreciation for those who invest in them along their journey.
