• Marketing Communication,  Music

    Music makes mad men (and women) take notice

    While I read, I enjoy listening to atmospheric electronic music. The lack of lyrics keeps me from getting distracted and the progressive beats keep me alert and focused. Coincidentally, while studying about various marketing communication formats, “A Beautiful Mine” by RJD2 came on over the stereo. Most people don’t know the tune by name, but if they heard the first few beats they would immediately envision the opening credits of AMC’s five-time Golden Globe-winning tv drama, Mad Men — that is the sheer transporting power of music.

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