• Beauty,  Marketing

    How do they do that?!

    I think the ultimate response from a customer is, “How do they do that?!”  How does that company provide such a high-value product (or service) at such a low price? It’s not often I experience this reaction to a brand, but I always highly recommend the brand when I do.

  • Branding,  Goal setting,  Marketing

    The end is the best place to begin

    Marketing is essentially telling your brand’s story. However, the way we tell stories has dramatically changed. Gone are the days of the 30-second television commercial. Marketers are now charged with conveying their brand’s message in 10-15 seconds, due to the shortened attention spans of consumers and increased competition for their attention.

  • Communication,  Marketing

    ‘Permission Marketing’ turns another decade older but are marketers any wiser?

    It’s almost inconceivable that Seth Godin’s book, Permission Marketing, was released almost twenty years ago. It was 1999, back when: many Americans were worried about Y2K, Jeff Bezos was named TIME magazine’s Man of the Year and Matthew McConaughey was arrested for playing the bongos in the nude. Yet even today, Permission Marketing continues to inspire marketers to forego short-term, quick profit tactics in favor of long-term relationship building that yields far higher profits, loyalty, and lifetime customer value.

  • Design,  Marketing

    Sci(ar)tist

    Throughout my career thus far as a graphic designer, I’ve focused on creating beautiful campaigns to help direct an audience about how to think about an organization, an event or a product. However, to cut through the noise, capture the attention of your target market and engage a prospective customer, you must evaluate the data behind your marketing campaign. To focus on the art of your marketing without applying analytics is throwing your company’s money to the wind.

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