• Branding,  Goal setting,  Marketing

    The end is the best place to begin

    Marketing is essentially telling your brand’s story. However, the way we tell stories has dramatically changed. Gone are the days of the 30-second television commercial. Marketers are now charged with conveying their brand’s message in 10-15 seconds, due to the shortened attention spans of consumers and increased competition for their attention.

  • Analytics,  Goal setting,  Marketing

    Keep an eye on the PPI and the KPI

    You’re in your car, making the commute to work. Suddenly the tire pressure warning light on the dashboard comes on. So, at your earliest opportunity, you head to your mechanic so he can inspect your tires. He discovers the problematic tire – which has been impaled by a nail — and promptly patches it. Moments later, you’re back on your way. Had you delayed in responding to the warning, the consequences would have been direr and, eventually, you would have had had a blowout.

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