Marketing is essentially telling your brand’s story. However, the way we tell stories has dramatically changed. Gone are the days of the 30-second television commercial. Marketers are now charged with conveying their brand’s message in 10-15 seconds, due to the shortened attention spans of consumers and increased competition for their attention.
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My armor looks a lot like pajamas
Steven Pressfield was right. The War of Art is real. The conflict is especially acute when you’re a graduate student attempting to wax poetic at 8:55 pm on a Tuesday night after you’ve already put in a full day of critical thinking (and BSing) at work.
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Crazy goals can lead to insane achievement
This month, seventy years ago, David Ogilvy founded his advertising agency. He was 38 years old and embarking in an entirely new direction in his career. Even so, he gave himself some lofty goals for his company to aspire to. He made a list of the five clients he wanted most.
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Keep an eye on the PPI and the KPI
You’re in your car, making the commute to work. Suddenly the tire pressure warning light on the dashboard comes on. So, at your earliest opportunity, you head to your mechanic so he can inspect your tires. He discovers the problematic tire – which has been impaled by a nail — and promptly patches it. Moments later, you’re back on your way. Had you delayed in responding to the warning, the consequences would have been direr and, eventually, you would have had had a blowout.
