• Design,  Marketing

    Sci(ar)tist

    Throughout my career thus far as a graphic designer, I’ve focused on creating beautiful campaigns to help direct an audience about how to think about an organization, an event or a product. However, to cut through the noise, capture the attention of your target market and engage a prospective customer, you must evaluate the data behind your marketing campaign. To focus on the art of your marketing without applying analytics is throwing your company’s money to the wind.

  • Beauty,  Branding,  Design,  Marketing,  Marketing Communication

    Throw caution to the wind — buy the palette

    This week I did something some people would say is crazy. I bought an eyeshadow palette with a price tag of $125. But it’s not just any eyeshadow palette, it’s the latest offering from legendary makeup artist Pat McGrath, the Mothership V. I share this Achilles heel with many other people who enjoy her brand. Pat McGrath Labs, the official name of her makeup line, is now worth over $1 billion…and it’s only three years old.

  • Branding,  Design,  Marketing

    White space, the new frontier

    We live in a boisterous world. Our phones are continually chirping and chiming with the latest tweets, social media notifications and breaking news headlines. A fraction of these updates is useful or even necessary. Most are merely distractions that prevent us from being fully engaged with the things that are important. Yet the demands for our attention are constant. In our over-stimulated lives, free space is a luxury. As marketers, we can make this precious commodity available to our audience in the form of white space in our advertisements.

  • Design,  Marketing Communication

    Boring graphics are a misteak

    Infographics tell a story about complex data. If researchers want their target audience to digest that data, they should make it appetizing. Combining artistic mediums in infographics achieves that goal. Just like there’s a price to pay for a trained 4-star Michelin chef to correctly prepare a Japanese Kobe steak, there’s an additional cost involved when you incorporate specialized graphics and photographs to create a story about your data.

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