• Brand Equity,  Branding

    Everyday is a good day to be a Packers fan

    On the brand hierarchy pyramid, the tip-top echelon is fanaticism. As a Wisconsin native, I immediately thought of Green Bay Packers fans, the ultimate sports fanatics. Not only do Packers fans, more affectionately known as Cheeseheads, fill Lambeau Stadium at every home game, but the Packers are also one of the top NFL teams to drive up the ticket prices of road games (by 46% more than face value!). The brand equity of the Packers is as solid as the frozen tundra they perform on.

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