• Branding,  Marketing

    Expert Insight: Social Media’s Role in Brand Development in Today’s Digital Age

    Recently, I had the opportunity to contribute to Brandon Diaz‘s thoughtful article about brand building in the digital age. Check it out below! Social media is one of the most essential tools in any marketer’s toolbox in terms of brand development in today’s digital age. I believe social media is THE platform for any company to grow their brand. On a daily basis, most individuals spend hours upon hours checking their different social media channels. Social media enables companies to place their brand and content in front of potential customers on the platforms they spend vast amounts of time on already, in order to communicate their message to their audience…

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