• Consumer behavior,  Marketing

    Marketing lessons from Matthew McConaughey

    Did you hear that? It was the collective sigh of relief South Floridians breathed upon learning they were out of the forecast cone for Hurricane Dorian. The uncertain path of sloth-like storm relegated many to 48+ hours of hunkering down in our homes and streaming countless videos while gorging ourselves on the “survival snacks” we bought in preparation for the worst possible outcome. (Thankfully, we were very fortunate this time!) As for myself, I cozied up with a glass of wine and selected “The Lincoln Lawyer” for my viewing pleasure. In it, Matthew McConaughey plays a slick yet likable criminal defense attorney in L.A. named Mick Haller. The intermittent flash…

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