• Beauty,  Branding

    Shiseido / Tory Burch co-op could be the crème de la crème of co-branding

    We’ve all heard the old adage, “Two heads are better than one.” I, for one, experienced the accuracy of this statement during grad school. Getting an outside opinion(s) almost always yielded a better outcome. Likewise, in many cases, two companies are better than one. Tory Burch and Shiseido are betting on that to be the case in their joint venture. On August 7th, the two brands announced that they would be entering upon a long-term partnership agreement which would give Shiseido the exclusive worldwide license to develop, market and distribute Tory Burch beauty products. The agreement will take effect on Jan. 1, 2020. The two brands have very different stories…

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