At the core of every effective leader is…

The mark of a great leader is the ability to take charge and get things done. Conversely, a difficult part of leadership is letting go of the reigns and delegating responsibilities to those entrusted to your charge. Harder yet is then giving those people feedback and guiding them on what they did right and where there is room for them to grow. In short, leadership isn’t for those with sensitive stomachs or timid hearts.

According to Joni Fernandez Marmo, advancing in one’s marketing career takes “gumption, fearlessness, and leadership at every single level.” Ms. Marmo had the rapt attention of everyone in attendance at the Digital Branding Analytics Miami 2019 Conference on May 11, 2019. Becoming a leader, she advised, takes years of committed effort towards that goal.

Being someone who is trustworthy and approachable is key. You don’t have to know it all to take the helm of a company. You’ll get better results if you’re humble enough to admit you don’t have all the answers and hire people smarter than you. In doing so, not only will you earn the trust and respect of those you serve, you’ll have the peace of mind that comes from knowing your capable staff is more than qualified to complete the task when your presence is required elsewhere.

True leaders are a distillery of confidence – they are constantly conjuring it up within themselves and they also dispense of it liberally to those around them.

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