Consumer behavior dictates marketing strategies. It really is as simple as that. Fortunately for marketers, science shows that people are easily influenced at the subconscious level. With a little work, they can be persuaded at the conscious level if you can speak to their immediate pain points at the appropriate time in the customer’s journey. What companies do after they obtain their customers is even more important than the measures they took to reel them in. According to Rightnow Technologies, 73% of customers leave a brand because they are dissatisfied with customer service.
People’s shopping habits have changed dramatically since the inception of the smartphone. Consumers can now ‘shop’ for a specific product in person while viewing the selling price for that item from worldwide vendors on their phones. This relatively new approach to shopping is called showrooming.