In his book, Hooked, Nir Eyal explains the Hook Model – a formula he developed to explain why users of particular products feel compelled to keep coming back for more. The model consists of four progressive steps: trigger, action, variable reward and investment. It’s hard to think about the Hook Model without social media coming to mind. For many people, checking their social media accounts, such as Facebook and Instagram, have become as reflexive an activity as turning on the lights upon entering a room. While some experts say this addiction to online interaction is harmless, others refer to it as “digital heroin.” Simon Sinek goes so far as to…
Venture capitalist Fred Wilson calls email a “secret weapon.” I, for one, wholeheartedly agree. Just today I had an email assail me and aggressively demand $40…or else. In actuality, I opened an email from Ulta and before I knew it, I went to their website and spent $40 I had no intention of parting with when I woke up this morning.