“Make sure your product is better than anyone else’s.” Those words from Joe Martin, CEO of BoxyCharm, stuck with me long after his presentation to almost one hundred students gathered for the StartUp FIU meet and greet at Florida International University on November 15th.
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Survey says!
My first experience with surveys was courtesy of the TV game show, Family Feud, which I watched religiously when I was a kid. (I can still hear host Richard Dawson’s raspy voice in my head).
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The end is the best place to begin
Marketing is essentially telling your brand’s story. However, the way we tell stories has dramatically changed. Gone are the days of the 30-second television commercial. Marketers are now charged with conveying their brand’s message in 10-15 seconds, due to the shortened attention spans of consumers and increased competition for their attention.
