Keep an eye on the PPI and the KPI

You’re in your car, making the commute to work. Suddenly the tire pressure warning light on the dashboard comes on. So, at your earliest opportunity, you head to your mechanic so he can inspect your tires. He discovers the problematic tire – which has been impaled by a nail — and promptly patches it. Moments later, you’re back on your way. Had you delayed in responding to the warning, the consequences would have been direr and, eventually, you would have had had a blowout.

Monitoring your analytics dashboard when you’re a marketer is just as essential as monitoring the dash of your car. An analytics dashboard allows you to monitor campaign performance across multiple channels and keep a close eye on your most important KPIs. You can make adjustments to your campaign in real-time so you’re not missing opportunities to make improvements. Because ‘patching’ a campaign is much less costly than a starting over after a busted campaign, it’s critical to monitor the dashboard.

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