Boring graphics are a misteak

Infographics tell a story about complex data. If researchers want their target audience to digest that data, they should make it appetizing. Combining artistic mediums in infographics achieves that goal. Just like there’s a price to pay for a trained 4-star Michelin chef to correctly prepare a Japanese Kobe steak, there’s an additional cost involved when you incorporate specialized graphics and photographs to create a story about your data. It likely cost the organization a small fortune to properly process and rigorously analyze the information it feels compelled to share. They shouldn’t serve it up on a plastic cafeteria tray. No one would accept an obscenely priced dinner served in such a way. Researchers should present their data like a delicacy so that it melts on the mind, gets wholly devoured, and leaves a lasting impression.

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