• Analytics,  Goal setting,  Marketing

    Keep an eye on the PPI and the KPI

    You’re in your car, making the commute to work. Suddenly the tire pressure warning light on the dashboard comes on. So, at your earliest opportunity, you head to your mechanic so he can inspect your tires. He discovers the problematic tire – which has been impaled by a nail — and promptly patches it. Moments later, you’re back on your way. Had you delayed in responding to the warning, the consequences would have been direr and, eventually, you would have had had a blowout.

  • Design,  Marketing Communication

    Boring graphics are a misteak

    Infographics tell a story about complex data. If researchers want their target audience to digest that data, they should make it appetizing. Combining artistic mediums in infographics achieves that goal. Just like there’s a price to pay for a trained 4-star Michelin chef to correctly prepare a Japanese Kobe steak, there’s an additional cost involved when you incorporate specialized graphics and photographs to create a story about your data.


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